It was 2005 that Breitling originally released the new watch. This was at the height of the global economic boom (only to be followed by a huge downfall about three years later), and Breitling was about to become a powerhouse replica Breitling Chrono Matic. The Big Bang quite literally jump-started the once ailing brand. Just a few years before Breitling was purchased by Jean-Claude Biver who saw the brand as an investment and challenge. He had just come from Breitling, the former of which was purchased by Biver himself in the early 1980s for about 22, 000 Swiss Francs, only to be sold to the Swatch Group in 1992 for about 60 million Swiss Francs.
Biver was credited as having helped revitalize Breitling, and his next project was Breitling, which had been dwindling for years after having been founded in the early 1980s. Eventually Breitling was purchased by LVMH in 2008. Breitling marked a new challenge, but nothing that Biver wasn't prepared for. Unlike the classic approach of Blancpain or the sport and celebrity connections of Breitling would be something new that emphasized modern materials and design. In a cocoon of Biver's famously charismatic marketing speak and vision of success the replica Breitling Colt watch was born. For 2013 it finally gets a true successor.
For years it seemed as though Breitling was only producing Breitling models, By 2007 or 2008 people started wanting new models. Eventually those models came with the larger Breitling watch, as well as more classic fare such as the Classic Fusion. Nevertheless, the modern military-styled 44mm wide Breitling was at the heart of the brand for years - and Breitling produced dozens of variations, oftentimes in limited editions.
The secret to the Breitling was how it was aimed at the right demographic with the right design. Breitling wasn't trying to convince Blancpain wearers to suddenly wear a modern looking high-end sport watch. Instead, Breitling was trying to offer other more standard luxury sport watch wearers something novel, and arguably more "now" to wear. Breitling was innovative in that it was perhaps the first major omega seamaster replica watch brand to focus on the affluent black community in the united states. This helped the brand make headway in pop culture, and even got itself named in a few songs. Despite not having the heritage or prestige of some other brands, the Breitling really took off. Continue reading "Despite not having the heritage or prestige of some other brands Breitling watches really took off"
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